Posted on

Why Should You Carry Our Magazine?

Your best sales aid: We are totally product-driven. Hi-Torque’s magazines are the resource that enthusiasts reach for before they buy. When we publish a positive review, the product sells.

We take the risk: You pay only for the magazines you sell. Anything you don’t sell, we buy back at the same rate you paid.

We bring you customers: Hi-Torque readers are the most knowledgeable riders in their field. They influence what other riders purchase—and who they purchase it from.

We speak your language: Hi-Torque editors ride the ride and turn the wrenches. We speak from experience, and we write useful information and tips that our readers communicate to your mechanics and sales staff.

Your reference guide: If your customer is asking about it, you’ll probably find the answer in this month’s magazine. There is no better sale closer than having a second opinion from a universally respected source—right next to the cash register.  Hi-Torque Magazines are the sport’s most trusted reference guides for what’s happening right now.

The inside story: We ride with the factory teams. We walk the infields at the races. We are the first to see next year’s products and we are the first to discover what makes them faster. Hi-Torque is your shop’s industry insider.

Absolutely no risk: We know Hi-Torque Publications pull hard for retailers. Give us a go and if you aren’t satisfied, cancel any time.

You can email our shop rep, John Barila,at or call him at: 1–800-767-0345

Posted on

Online Advertising

Welcome to the Internet, where (at least for some people) no story can be posted quickly enough. By being completely immersed in the sports we cover, all four of Hi-Torque’s off-road magazines maintain a strong Internet presence with web-specific news updates and feature stories delivered to a global audience far beyond our already impressive print reach. Supplementing our “current content”, our website readers also get a veritable treasure trove of content that provides motorcycle, ATV, and UTV parts and accessory makers with additional reach to consumers.

Advertising in Dirt Bike allows me to reach an engaged core audience that is active in our sport.

Jeff Douglas,
President Nitro-Mousse

In addition to their respective websites, each magazine also maintains a strong social media presence, with frequent updates and contests designed to further engage our readers and build even deeper relationships with them.  It’s all about staying connected, and from our magazines to all facets of the Internet, Hi-Torque editors provide the wide world of off-road enthusiasts with the content they want that bring them back, every day.


Include mobile sizes
with the 728 x 90 PC page size
(please confirm sizes:
320 x 50, 234 x 60 & 468 x 60 px)

• 300 x 250 pixels • 300 x 600 pixels
• 4 locations for sale
(stacked in vertical alignment)
• Sold for run of website

• 300 x 600 pixels
• 1 location for sale


• 2100 x 950 px with a safe zone
(as shown) of 135x695 px
• Sold per website category
or for run of website
• Static placement
(does not scroll with content)
Note: not visible on mobile devices


Our videos are reaching record highs on views across all our titles, which also include the number of Youtube views. You can have your logo added to the start of videos so the viewer will see your brand at the start every time the play button is clicked.

• 15 second pre-roll commercial
• Logo tags


• Feature Sponsorship: Available across all our websites, which include your logo placed on every web article in that targeted section of the website. Includes positons 1,2,3 and 4.
• Email Newsletter Sponsorship: Our email campaigns reach thousands of subscribers, weekly or monthly. Every campaign is designed to present the most popular website posts that are currently trending at time to deliver the most traffic and best click-thru rate. Positions include leader board ad (300x86 px) internal content and footer positions (563x80 px).



• Geo Targeted: Determine where your message is delivered by Country, Region, State or County.
• Conquest Targeting: Select feature types or key words to target the type of reader your ads are delivered to.


1. FILE TYPES: animated GIF, JPG, Flash SWF or HTML5
2. FILE SIZE: 20k maximum, 30k maximum for GIF and JPG, and embedded ClickTag for Flash advertisements
3. ANIMATION: GIF, JPG, Flash, SWF advertisements must contain:
• Third-party ad serving
• No video or audio
• No more than 3 complete frame sequences
• No more than 4 frames per sequence
• 2-10 seconds between each new frame within each sequence
• 3 business days lead time for review and testing

Posted on

iPad, iPhone & Kindle Tablet Apps

Go to the Apple Newsstand, Amazon Newsstand or App Store and Search our family of titles, Subscribe for 12 Issues for only $8.99 and Get Single Issues for only $2.99


This App gives you the mobile flexibility to review and purchase current and past issues (which are available within the App) and download it to your iTunes account. Each issue purchased in the App has enhanced coverage, special video coverage on races, products, and additional features, including links to all manufacturers’ websites. Download each issue and you’ll have it for reading, anytime, anywhere. *Back issues and future issues are available for purchase within the App. Future issues are also available through the following auto-renewing subscription(s)

apple-store-logo amazon-kindle-logo

Rates: Full Page – $400, Cover 2 Spread – $1000, Cover 4 – $500 APP Downloads: Over 1,000,000 Total Countries Downloading: 135

“Digital Only” Special Issues

The Off-Road industry is moving faster than we have ever seen it. The quantity of letters we receive on certain topics is staggering, and when asked to write about the same topic every month, you realize, this is worthy of a special issue! Look for a handful of special 2013 digital issues for Dirt Bike, Motocross Action, Dirt Wheels and ATV UTV Action in the months to come.


The cycling industry is moving faster than we have ever seen it. The quantity of letters we receive on certain topics is staggering, and when asked to write about the same topic every month, you realize, this is worthy of a special issue! For instance, the overwhelming inquiries on the 27.5-inch-wheel mountain bike has led us to a digital “one-shot” devoted to this new category.
Look for a handful of special 2013 digital issues for Road Bike Action, Mountain Bike Action and BMX PLUS! in the months to come.


Digital Magazine Subscriptions

Digital Version Motocross Action
Motocross Action


• Bookmark pages so you can quickly find your favorite stories.
• Page notes allow you to make notes that you can refer back to later.
• All the content can be searched for through keywords.
• Higher-resolution photos to see all the details.
• Send your friends a copy so they can see what they’re missing.
• Link directly to manufacturers’ websites from stories and advertisements.
• Save each issue to your computer so you can view it any time you want.


Posted on

Advertising Staff

Derreck Bernard National Advertising Manager:
call (661) 367-2153,

Robb Mesecher – Advertising Director:
call (661) 367-2105,

Chris Stangl – Account Executive:
call (661) 367-2109,

John Barila – Account Executive:
call (661) 367-2106,

Chris Valdes – Account Executive:
call (661) 367-2117,

Lisa Burdick Account Administrator:
call (661) 367-2112,

Eric Harter – Advertising Production Manager:
Motocross Action Magazine, Dirt bike Magazine
call (661) 367-2114,

Jennifer Edmonston- Advertising Production Coordinator:
Mountain Bike Action, Road Bike Action Magazine, Dirt Wheels Magazine & UTV Action
call (661) 367-2143,

Hi-Torque Publications, Inc. 25233 Anza Drive, Valencia, CA 91355 phone: 661-295-1910 fax: 661-295-1278

Posted on

Advertising Requirements & Specs

Agreement may be canceled by the advertiser or his agent prior to its full term with the following provisions: Cancellation must be made in writing and must be received before closing date. If cancellation is received after closing date, buyer is responsible for full payment of that insertion. In the event of cancellation, the rate is to be adjusted (“short-rated”) accordingly.

Orders subject to approval of buyer’s credit by the Publisher. Credit limit to be established by the Publisher. New advertisers must accompany order/contract with completed credit application and payment for the first three insertions. Accounts are considered delinquent if not paid 30 days after invoice date. All open invoices over 90 days subject to loss of agency commissions. Delinquent accounts may be subject to service charge of 2% compounded monthly on the unpaid balance.

Two percent (on net) cash discount for payment within ten days of invoice date. Net 30 days. This discount is not available to advertisers who take the fifteen percent prepay discount. Billings are made after completion of printing. Fifteen percent to recognized advertising agencies (insertion orders required). In order to be eligible for agen­­­cy discount, agency must take final responsibility for payment of all ads placed through agency. New advertisers must pay their first three insertions in advance. Payment will be due on material deadline of each issue.

COVERS & INTERIORS: Web offset lithograph. BINDING: Call for binding specifications. BMX Plus! and 4-Wheel ATV Action are saddle stitch. Dirt Bike, Motocross Action, Mountain Bike Action, Dirt Wheels and Road Bike Action are perfect bound. Dirt Bike is subject to change from perfect binding to saddle stitch issue to issue. Please contact Hi-Torque for exact binding schedule.

All Hi-Torque Publications ads are processed as “ Computer to Plate”. Send all Hi-Torque publication ad material as high resolution PDF files with a hardcopy, or 4 color proof. This is a savings to our advertisers, NO MORE FILM. However, Ad material no longer can go direct to the printer. We must process all ad material here at Hi-Torque.

Ads submitted as Electronic Files need to be at Hi-Torque Publications on the Material Deadline; no extensions will be given for Electronic Files.
• PROGRAMS: Preferred—QuarkXPress (with complete collect for output) Adobe® Photoshop (flattened files only), Adobe® Illustrator (with fonts converted to outlines & all images embedded) and Adobe® InDesign (with complete collect for output) Be aware when supplying complex InDesign files, containing multiple transparency and drop shadow effects, may cause problems with final output.
Send as a closed file: PDF
If electronic files are sent as Native Desktop (open files) Hi-Torque Publications will charge any cost that might be incurred to produce the supplied advertisement. For digital files containing a CT image, resolution should be 300 dpi. Bitmap images must have a resolution of 2400 dpi and contain links to placement files. There will be production charge for this service.
ALL DIGITAL FILES MUST be accompanied by a S.W.O.P. proof. Acceptable digital 4/color proofs or matchprint, Kodak Approvals or Epson. Color laser or ink jet proofs will be used for content only. Color laser or ink jet proofs not acceptable for color proofing or press check. Publisher cannot be held responsible for content or reproduction quality if a proof does not accompany the digital file. Advertisers may be subject to a $100 charge for requested or required high resolution proofs printed for press check. The Publisher does not accept any liability for ads that are posted to FTP site or E-Mailed.
Send material to: Eric Harter Advertising Production Manager Phone: (661) 367-2114 Hi-Torque Publications, 25233 Anza Drive, Valencia, CA. 91355

• Save all image files as EPS files (Encapsulated PostScript).
• FONTS: Supply all Fonts used in separate font folder—both screen & printer fonts.
• Send all support files, including all high-resolution files of logos, photos, and trademarks.
• Convert all RGB files (computer color) to CMYK (four-color process for print).
• Prepare all full page ads with 1/8 inch bleed.
• Send a disk & printed file directory with each ad submitted.
• Send a S.W.O.P. proof with each ad. If the file is corrupted, we have a visual to re-create your ad. This will be done at an additional cost to the advertiser. The integrity of electronic files submitted to Hi-Torque is the responsibility of the advertiser. Hi-Torque is not responsible for any subsequent loss of, or damage to, electronic media. Electronic files submitted to Hi-Torque Publications should be back-up or archival copies, NEVER original or sole examples.

Any maintenance or recreation of corrupted files will be billed to the advertiser or his agency at the current time and labor production rate. Any 4/color advertising that does not have an acceptable 4/color proof may require a press proof pulled upon request from production dept. or press at an additional cost.

• All materials received after the material deadline are considered late ads and will be charged a late charge: $65.00 per page.
• Material received late and needing production work such as: copy change, key code changes etc., will be charged both a late charge and a production charge.
• Ad material received late but not to Hi-Torque’s specifications will be charged a late charge for processing file.

• All advertising materials are to be sent to Hi-Torque Publications, Attn: Advertising Production Manager, 25233 Anza Dr., Valencia, CA 91355.
• All ads must be received and processed by Hi-Torque Publications. No late ads can go direct to the printer.

Rates are subject to change upon notice from the Publisher. Publisher guarantees that signed orders and contracts will be honored at contract rate in the next issue following the announcement of a rate increase. Advertising in issues subsequent to such an increase will then be billed at prevailing rates. At the time a rate change becomes necessary, advertiser may cancel as of the effective increase date without short rate. If an order and/or new material is not received by the closing date for a contracted insertion—and in absence of written instructions to the contrary— Publisher will repeat the last advertisement run. He may at his discretion, however, omit the ad or run substitute copy. The buyer is nevertheless responsible for payment in full for the scheduled insertion.

The Publisher reserves the right to accept or reject all advertising copy which at his discretion is deemed objectionable, obscene, profane, pornographic or detrimental to the industry whether or not the ad had previously been accepted and/or published. The advertiser assumes full responsibility for the content of all advertisements. Hi-Torque is not responsible for any production charges incurred with the changing of an ad to meet our standards. If you have any doubts about your ad copy being accepted, please contact your advertising representative as soon as possible.

Key numbers are not guaranteed. No rebate allowed for errors due to the insertion of wrong key numbers or codes. The Publisher reserves the right to void any contract if the first insertion is not used within three months. All material not called for after one year will be destroyed.

Bleed 8.125 in 10.75 in
Trim 7.875 in 10.5 in
Live/Safety 7.375 in 10 in
Bleed 16 in 10.75 in
Trim 15.75 in 10.5 in
Live/Safety 15.25 in 10 in
4.5 in 9.625 in
bleed 8.125 in 5.375 in
Trim 7.875 in 5.25 in
Live 7.375 in 5 in
Vertical 4.5 in 7.25 in
Bleed 16 in 5.75 in
Trim 15.75 in 5.25 in
Live/Safety 15.25 in 4.75 in
Horizontal 4.5 in 4.75 in
Vertical 2.125 in 9.625 in
Horizontal Only 4.5 in 3.5 in
Horizontal 4.5 in 2.25 in
Vertical 2.125 in 4.75 in
3 – inch 2.125 in 3.4375 in
2 – inch 2.125 in 2.25 in
1 – inch 2.125 in 1 in

* gutter allowance: please allow 3/8”minimum left and right of gutter.
* There should be an allowance of at least 3/8” inch of margin between live matter (type, etc.) and the trimmed edge of page of gutter. All critical type (phone numbers, address, legal lines) must be held within 1/2” from the trim line.


1 Page
BLEED: 8.125 x 10.75
TRIM: 7.875 x 10.5
LIVE/SAFETY: 7.375 x 10

Click image to enlarge

1 page ad specs

2 Page Spread*
BLEED: 16 x 10.75
TRIM: 15.75 x 10.5
LIVE/SAFETY: 15.25 x 10
*gutter allowance: please allow 3/8”minimum left and right of gutter.

Click image to enlarge